Chat, Go Digital, and Expand Your Customer Base

Does your business have live chat software? If it doesn’t, you may be missing out on more profit-making opportunities than you think. Great customer service is no longer just about having quality face-time with customers, today, it’s increasingly about quality engagement.

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The importance of face-to-face time used to work to the advantage of small businesses. As times have changed, it’s become equally important for businesses of all sizes to have the digital equipment in place that will allow owners to reach out to the customer base and vice versa. Something like live chat software, described by many as vitally important, is a good place to start if your company is only now at the cusp of breaking onto the digital shores.

What kind of opportunities will having a means of chatting with customers bring? For starters, you’ll be able to interact with many more potential buyers. When customers find it difficult to speak with you directly over the phone, or even in person, they find it extraordinarily simple to do so online. To give an example, international buyers may find in-person language difficulties insurmountable but view electronic communication as being quite manageable. And those that are too busy to talk on the phone because they’re at work may not be too busy to chat. Finally, as a send-off, don’t forget that being digitally available also creates feedback opportunities, and listening to (or reading) feedback is one of the best ways to improve your business.

Posted under Internet

This post was written by admin on June 22, 2011

Google’s Farmer Update cleans up spam

Article submitted by Pierre Zarokian of Submit Express

Recently Google had a major algorithm update that has been called the farmer update by the community. The update was done to eliminate those pages that use duplicate content to regenerated content from other sites and RSS feeds. Also the so called “content farms” were effected. These are sites like article directories and sites that offer a lot of content with possibility of some being regenereted. Some examples are ezinedirectories.com, ehow.com and about.com.
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According to Google this update has effected about 10% of their search results. Many content type sites have seen a reduction in rankings and reduced traffic, since the update.

This update, is just another steps in many algorithm updates Google has had over time to combat spammers. Our advice to avoid getting penalized by such updates would be to generate as much fresh content as possible and avoid any duplicate content on your sites copied from elsewhere or even between your own websites.

If you need further help with SEO or have questions about this update, please visit Submit Express’s search engine optimization services.

Posted under Internet

This post was written by admin on May 15, 2011

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