Does your business have live chat software? If it doesn’t, you may be missing out on more profit-making opportunities than you think. Great customer service is no longer just about having quality face-time with customers, today, it’s increasingly about quality engagement.

The importance of face-to-face time used to work to the advantage of small businesses. As times have changed, it’s become equally important for businesses of all sizes to have the digital equipment in place that will allow owners to reach out to the customer base and vice versa. Something like live chat software, described by many as vitally important, is a good place to start if your company is only now at the cusp of breaking onto the digital shores.

What kind of opportunities will having a means of chatting with customers bring? For starters, you’ll be able to interact with many more potential buyers. When customers find it difficult to speak with you directly over the phone, or even in person, they find it extraordinarily simple to do so online. To give an example, international buyers may find in-person language difficulties insurmountable but view electronic communication as being quite manageable. And those that are too busy to talk on the phone because they’re at work may not be too busy to chat. Finally, as a send-off, don’t forget that being digitally available also creates feedback opportunities, and listening to (or reading) feedback is one of the best ways to improve your business.